(Applications closed for 2024/25)
The five Pillars programme is a 12-month programme working with five 18 -25 year old's who have been historically underrepresented in the music industry from across London to provide them with access and support to understand their strengths and career direction. This will be done through exploring what we have defined as the ‘Five Pillars' (Artist Management, Label Services, Studio Management, Community & Events) and giving them access to our ROOT 73 studio across a 12-month period.
We will pair our apprentices up with relatable role models from our community who will facilitate 1-1 sessions to help our apprentices navigate a path that responds to their skills and strengths. Our apprentices will then be able to work on a project and have access to our mentors expertise and the Root 73 space to develop their ideas over the 12 month Period.
Maya co-founded Root 73 as the first in house engineer and producer. He has 4 years of experience helping artists fulfil the potential of their creative ideas. He specialises in Soul, R&B and Hip Hop, having produced many of the tracks released on our platform. Maya also worked at Metropolis Studios in London.
Jaden Bonsu, aka Eerf Evil, is a youth worker from Croydon, now living in Hackney. A passionate community organiser and incredibly talented musician and artist. As an organiser, Jaden has come on board at ROOT 73 and created ‘The Silhouettes Project' which is a compilation album and event series - they're special, as he is.
Record producer and manager to ENNY, Paya has been working at ROOT 73 since 2018/19. He started work on a producer project before meeting ENNY in summer 2019, who he began producing for and quickly moved to include management. His journey and growth has been an inspiration to those around him and you only need to check out ENNY's journey to find out more. Sometimes the people working behind the scenes don't have their stories told, and Paya is certainly one of them.
Asher co-founded Root 73 and The Silhouettes Project, and lead the initiative to find musicians for the artist development program. He is a talented MC going by the name of Asher Kosher, and has produced countless tracks and artworks for the platform. He often runs the subsidised sessions and is keen on developing new talent. Asher also works as a consultant for 0207 Def Jam & Atlantic Records, as well co managing ENNY.
SHOOT73 is a multi-purpose photography space and small scale, independent production company based in West Hackney. Our space functions as both our company headquarters and a functioning multi-media studio that focuses on photography, videography and post-production. Founded and built by a members of the local community, Elana and Timo, we strive to offer our expertise and our space in a way that contributes to the cultural and educational well-being of our local community.
ROOT 73 is a community organisation, and is set up as a non profit. So our ethos is underpinned by a desire to do things for people rather than for profit. We have found that this ethos has carried us through 6 years of working alongside one another, and so we want to tell you our story and show you how it can be done. This program will cover:
By the end of this program you'll understand the community side of the music industry and its importance within the scene
One of the most successful artists to come out of ROOT 73 is ENNY, and so one of our pillars will focus on how one of our team members came to be her manager. You'll learn about everything that artist management entails, including:
By the end of this program you'll have learnt about the music industry though the lens of artist management and specifically ENNY's journey.
Marketing (Asher Korner):
Music marketing is a very important part of the puzzle that is the music industry. Ranging from campaign management, to video production, music marketing is varied and expansive in its responsibilities. Our 8 week program will cover:
By the end of the program, you'll have an understanding of what goes into a campaign, and how to run your own!
Running the studio and central hub for Root 73 is a key part of how we are able to do the work we do. You will learn a wide variety of areas covered under this topic that range from:
By the end of the programme you should have the knowledge and tools to be able to setup your own industry challenging enterprise and should hopefully be inspired to take your own journey through the music and creative industries.
It's all about the music. But music has always inspired visual accompaniments, whether that be live photography, album artwork, or music video. This 8 week program will give you an insight and an understanding in how to pull together and run a full shoot in a studio setting.
By the end of the program you will have experienced what it takes to organise and coordinate a photoshoot, and will be equipped to run your own!
After each pillar is complete, and before we commence the next pillar, we will hold a 2 hour masterclass where we will have experts from the industry join us to give us an insight into their journey, relevant to the specific pillars detailed in our program. These masterclasses will be scheduled well in advance to ensure attendance, and will be a great opportunity for you to hear other professionals speak about the areas you are learning about.
The masterclasses will also be forums for discussion, and moments of reflection for us all as a group. We will not often come together as a group throughout the duration of the program, but these masterclasses will bring us together and will be an occasion for us to catch up with each other on our respective journeys.
Furthermore, each of you will have to prepare a 5 minute presentation on the pillar you have just completed. It will be an opportunity for you to demonstrate what you have learnt.
"From The Ground Up that I was a part of at Root 73 gave me the opportunity to expand my knowledge and understanding of the music industry. It challenged me to explore areas in which I had never explored, and helped me with the resources I needed in order to start my own collective “I am HER”. The people working at Root Seventy-Three are so dedicated and passionate about young creatives finding their place in the industry. They have created an amazing, inclusive collective where people can express their creativity and art. They are absolutely insane musicians as well."
"The Root 73 apprenticeship gave me a full spectrum of knowledge and industry experience. Being able to learn from industry professionals that are doing things in real time is a game changer.
I got to network with an abundance of great people who taught me a lot and made new friends.
It also gave me a good idea of the career I want to pursue and the steps I need to take to get there."
"My career in music began with Root, who gave me my first experience ever in the music industry, helping with their social media. I then started their apprenticeship scheme soon after, where I gained hands-on experience in music production, marketing, event management and more. This opportunity was transformative, giving me a clear vision of my career path and the skills to pursue it. Inspired by Root 73's mentorship, I founded GRADIENT, an events company dedicated to creating music experiences. The knowledge and experience I gained at Root 73 were crucial in launching and growing GRADIENT. Today, I'm finishing up my Internship at Universal Music Group, my journey has been shaped by the foundational experiences at Root 73, preparing me for the challenges and opportunities in the music industry."
"My time at ROOT 73 ‘From The Ground Up' program has been transformative. Being welcomed into a community of genuine people, many of whom I've admired since the days of ENNY's 'Peng Black Girls' and ‘The Silhouettes Project Vol. 1', has been an honour. The program not only broadened my perspective as an artist manager but also boosted my confidence in navigating the music industry. The connections I've made and the mentorship I've received have been invaluable, making this past year the best of my life. I am incredibly optimistic about the future."
"From The Ground Up' 22-23. It truly was a very special project and process to be a part of and I am forever grateful for the opportunity. I parted with invaluable knowledge and experience within the creative industries, absorbing Root's motivating, inspiring,tenuous and infectious spirit. Beats4days will be launching this year, starting with episode releases, so stay locked in with us on Instagram and Tiktok."
If you are interested in starting a music apprenticeship and working at our recording studio in Hackney, contact us on 07956 071657 or email contact@rootseventythree.com to book some studio time.
